BASF
Understanding Farming

Working with our partners The Chase we created a film on a truly global scale to highlight the vital work that all farmers are engaged in. As part of a campaign to see what consumers think of farmers, and to bring the two together, we made a short film where we interviewed both parties in a studio environment then physically brought them together by getting consumers to visit the farms.
Widely considered a successful campaign, the video has received over half a million views on Youtube.